Recognizing that the needs of the Nigerian market are large and spread across a wide geographical area, GBNL, through its appointed sub distributors, has developed an unrivalled supply chain network of branches, and professionally trained sales force to serve all channels of distribution throughout the country.

In pioneering Direct Store Sales (DSS) in Nigeria, Great Brands has proven that a DSS Strategy provides a competitive advantage that allows for:

1. Control of Supply Chain
2. Control of Retail Pricing & Trade Margin
3. Control Brand/ SKU Mix
4. Speed to Market
5. Data and insight (Analytics) at Retail level
6. Control Merchandising
7. Improve Customer Service

Vision:

To be an Effective & Efficient World Class, People Oriented, Sales & Distribution Company

Mission:

Achieve a year on year Sales growth of 10%, at an acceptable level of profitability.

Core Values:

GBNL Core Values are aimed at developing a customer-focused, high-performance, world class organization which creates value for all its stakeholders:

1. Responsibilty
2. Customer Focus
3. Excellence
4. Innovation
5. Respect For People
6. Ethical Corporate Citizenship

Experience the future with
Inter-distribution.

The Future is ORANGE